Intertextuality, Camerawork and Editing Analysis
Showing posts with label Similar Products and Target Audience. Show all posts
Showing posts with label Similar Products and Target Audience. Show all posts
Wednesday, 2 April 2014
Wednesday, 19 February 2014
A2 Music:- Music Video Analysis [Madcon - "Beggin']
A2 Music
Music
Video Analysis [Madcon - "Beggin']
Video Analysis [Madcon - "Beggin']
A2 Music Video:- Music Video Analysis [Chip Chocolate - "Cookie Dance"]
A2 Music Video
Music Video Analysis [Chip Chocolate - "Cookie Dance"]
Music Video Analysis [Chip Chocolate - "Cookie Dance"]
Tuesday, 4 February 2014
A2 Music Video:- Music Video Analysis [Macklemore - "Can't Hold Us"]
A2 Music Video
Music Video Analysis [Macklemore - "Can't Hold Us"]
Music Video Analysis [Macklemore - "Can't Hold Us"]
Friday, 10 January 2014
A2 Music Video:- Questionnaire Analysis (Demographics and Psychographics)
A2 Music Video
Questionnaire Analysis (Demographics and Psychographics)
From this, we can see that we will be aiming our video towards the younger generation demographic, such as teenagers and young adults. We have noticed that this age range are more interested in street dance/breakdance and hip hop and R&B, therefore we will be stylizing our video to meet these requirements.
We have also found that a narrative and performance music videos are liked by our audience, therefore we will be including narrative and performance elements in our video. Lastly, we have found our specific target audience, being middle class teenagers, so we will have to aim our video specifically towards them. It is quite difficult to aim a music video at a particular demographic, but perhaps we could ensure that the clothing and style is appropriate to that of the middle class (on the socio economic scale, this would typically be B and C1 social grade).
One of the most preferred attributes of music videos was fast cut editing. Therefore we will try to include quite a bit of editing to please our audience. We have also found that most of our audience watches music videos on YouTube, using a phone, tablet or laptop. This is why we will be uploading our video to YouTube rather than any of the other sites available for video sharing.
We will attempt to aim our music video towards the "Aspirer" psychographic according to the Cross Cultural Consumer Characterisation. These people are typically materialistic, interested in fashion and orientated to extrinsic people. This means that we will include elements of people succeeding in making their lives better through materialistic means.
Questionnaire Analysis (Demographics and Psychographics)
From this, we can see that we will be aiming our video towards the younger generation demographic, such as teenagers and young adults. We have noticed that this age range are more interested in street dance/breakdance and hip hop and R&B, therefore we will be stylizing our video to meet these requirements.
We have also found that a narrative and performance music videos are liked by our audience, therefore we will be including narrative and performance elements in our video. Lastly, we have found our specific target audience, being middle class teenagers, so we will have to aim our video specifically towards them. It is quite difficult to aim a music video at a particular demographic, but perhaps we could ensure that the clothing and style is appropriate to that of the middle class (on the socio economic scale, this would typically be B and C1 social grade).
One of the most preferred attributes of music videos was fast cut editing. Therefore we will try to include quite a bit of editing to please our audience. We have also found that most of our audience watches music videos on YouTube, using a phone, tablet or laptop. This is why we will be uploading our video to YouTube rather than any of the other sites available for video sharing.
We will attempt to aim our music video towards the "Aspirer" psychographic according to the Cross Cultural Consumer Characterisation. These people are typically materialistic, interested in fashion and orientated to extrinsic people. This means that we will include elements of people succeeding in making their lives better through materialistic means.
Demographic Groups
Cross Cultural Consumer Characterisation Psychographics
Wednesday, 8 January 2014
Thursday, 17 October 2013
Wednesday, 16 October 2013
Wednesday, 25 September 2013
A2 Music Video: Choosing the Song
A2 Music Video: Choosing the Song
We had difficulty choosing the song that we was going to use. We had discussions to help us decide, and in these discussions we'd pitch ideas that we had for a song, noted them down, and decided upon one of those ideas.
The ideas we had were:
Madcon - Beggin'
The idea for this video was that there was going to be one or two homeless people, who are dancing for money, essentially begging. A dance crew spots them, and decides to adopt them in to their crew. The homeless people become successful members of the dance crew and go forward to perform and dance with the crew and are no longer homeless.
The message in this video would be that you should never give up, and if you have a dream, you should always go for it, because you never know when your opportunity is going to come.
Madcon - Beggin'
We had another idea for this song. This idea was that there was going to be someone, who got themself into trouble, or who was wanted by someone and this person gets chased by a group of people, and it turns into a free run chase, where the person goes on to getting caught. He is left begging not to get interrogated, hurt or imprisoned.
Lanal Del Ray (Cedric Gervais Remix) - Summertime Sadness
This idea was that a boy or a girl is looking through some old photos, and each image represents a memory and the image turns into a video.
We had difficulty choosing the song that we was going to use. We had discussions to help us decide, and in these discussions we'd pitch ideas that we had for a song, noted them down, and decided upon one of those ideas.
The ideas we had were:
Madcon - Beggin'
The idea for this video was that there was going to be one or two homeless people, who are dancing for money, essentially begging. A dance crew spots them, and decides to adopt them in to their crew. The homeless people become successful members of the dance crew and go forward to perform and dance with the crew and are no longer homeless.
The message in this video would be that you should never give up, and if you have a dream, you should always go for it, because you never know when your opportunity is going to come.
Madcon - Beggin'
We had another idea for this song. This idea was that there was going to be someone, who got themself into trouble, or who was wanted by someone and this person gets chased by a group of people, and it turns into a free run chase, where the person goes on to getting caught. He is left begging not to get interrogated, hurt or imprisoned.
Lanal Del Ray (Cedric Gervais Remix) - Summertime Sadness
This idea was that a boy or a girl is looking through some old photos, and each image represents a memory and the image turns into a video.
Thursday, 22 August 2013
A2 Music Video:- Preliminary Task
A2 Music Video
Preliminary Task
Here is a remake of the Bruno Mars video "The Lazy Song". We done this so that we could get used to using the codes and conventions used in music videos. This also gave us the experience of planning, organising, shooting and editing a music video.
Preliminary Task
Here is a remake of the Bruno Mars video "The Lazy Song". We done this so that we could get used to using the codes and conventions used in music videos. This also gave us the experience of planning, organising, shooting and editing a music video.
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