Intertextuality, Camerawork and Editing Analysis
Showing posts with label Research and Planning. Show all posts
Showing posts with label Research and Planning. Show all posts
Wednesday, 2 April 2014
Wednesday, 19 March 2014
Wednesday, 19 February 2014
A2 Music:- Music Video Analysis [Madcon - "Beggin']
A2 Music
Music
Video Analysis [Madcon - "Beggin']
Video Analysis [Madcon - "Beggin']
A2 Music Video:- Music Video Analysis [Chip Chocolate - "Cookie Dance"]
A2 Music Video
Music Video Analysis [Chip Chocolate - "Cookie Dance"]
Music Video Analysis [Chip Chocolate - "Cookie Dance"]
Tuesday, 4 February 2014
A2 Music Video:- Music Video Analysis [Macklemore - "Can't Hold Us"]
A2 Music Video
Music Video Analysis [Macklemore - "Can't Hold Us"]
Music Video Analysis [Macklemore - "Can't Hold Us"]
Wednesday, 29 January 2014
A2 Music Video:- Green Screen Practise
A2 Music Video
Green Screen Practise
Here is a short video that we created experimenting on the green screen. We done this because we are considering using the green screen and want to make sure that we know how to use it correctly before we actually use it for our video.
Green Screen Practise
Here is a short video that we created experimenting on the green screen. We done this because we are considering using the green screen and want to make sure that we know how to use it correctly before we actually use it for our video.
Friday, 10 January 2014
A2 Music Video:- Questionnaire Analysis (Demographics and Psychographics)
A2 Music Video
Questionnaire Analysis (Demographics and Psychographics)
From this, we can see that we will be aiming our video towards the younger generation demographic, such as teenagers and young adults. We have noticed that this age range are more interested in street dance/breakdance and hip hop and R&B, therefore we will be stylizing our video to meet these requirements.
We have also found that a narrative and performance music videos are liked by our audience, therefore we will be including narrative and performance elements in our video. Lastly, we have found our specific target audience, being middle class teenagers, so we will have to aim our video specifically towards them. It is quite difficult to aim a music video at a particular demographic, but perhaps we could ensure that the clothing and style is appropriate to that of the middle class (on the socio economic scale, this would typically be B and C1 social grade).
One of the most preferred attributes of music videos was fast cut editing. Therefore we will try to include quite a bit of editing to please our audience. We have also found that most of our audience watches music videos on YouTube, using a phone, tablet or laptop. This is why we will be uploading our video to YouTube rather than any of the other sites available for video sharing.
We will attempt to aim our music video towards the "Aspirer" psychographic according to the Cross Cultural Consumer Characterisation. These people are typically materialistic, interested in fashion and orientated to extrinsic people. This means that we will include elements of people succeeding in making their lives better through materialistic means.
Questionnaire Analysis (Demographics and Psychographics)
From this, we can see that we will be aiming our video towards the younger generation demographic, such as teenagers and young adults. We have noticed that this age range are more interested in street dance/breakdance and hip hop and R&B, therefore we will be stylizing our video to meet these requirements.
We have also found that a narrative and performance music videos are liked by our audience, therefore we will be including narrative and performance elements in our video. Lastly, we have found our specific target audience, being middle class teenagers, so we will have to aim our video specifically towards them. It is quite difficult to aim a music video at a particular demographic, but perhaps we could ensure that the clothing and style is appropriate to that of the middle class (on the socio economic scale, this would typically be B and C1 social grade).
One of the most preferred attributes of music videos was fast cut editing. Therefore we will try to include quite a bit of editing to please our audience. We have also found that most of our audience watches music videos on YouTube, using a phone, tablet or laptop. This is why we will be uploading our video to YouTube rather than any of the other sites available for video sharing.
We will attempt to aim our music video towards the "Aspirer" psychographic according to the Cross Cultural Consumer Characterisation. These people are typically materialistic, interested in fashion and orientated to extrinsic people. This means that we will include elements of people succeeding in making their lives better through materialistic means.
Demographic Groups
Cross Cultural Consumer Characterisation Psychographics
Wednesday, 8 January 2014
Wednesday, 4 December 2013
A2 Music Video: Storyboard Video
A2 Music Video
Storyboard Video
After putting together our storyboard, we decided to make it in to a video in the form a slideshow to display how we would like our video to look so that we can have a better understanding of how we will shoot the video, and we will have a reference we can look at whilst filming.
Storyboard Video
After putting together our storyboard, we decided to make it in to a video in the form a slideshow to display how we would like our video to look so that we can have a better understanding of how we will shoot the video, and we will have a reference we can look at whilst filming.
Wednesday, 27 November 2013
A2 Music Video: Storyboard Draft
A2 Music Video:
Storyboard Draft
We used post it notes to create a draft storyboard
We done this by listening to the song and drawing on post it notes as to what will happen in that shot, using the music to choreograph how the video will look.
We used post it notes in this way so that we can easily re arrange the order of the video and easily change the post it note if we do not like how it is.
(The order of the post it goes from left to right)
Wednesday, 6 November 2013
A2 Music Video: Experimental Editing
A2 Music Video
Experimental Editing
We experimented the use of some different editing techniques in Final Cut Pro, and this video is the result.
We learnt how to changed the speed of a video clip, how to crop, rotate and scale a video clip, how to create and add colour corrections and how to edit jump shots.
We not only learnt how to use these editing techniques but we learnt why we would use them. For example, to use slow motion to emphasise an action. The use of a black and white colour correction to add to the dull atmosphere of the video content. Using jump cuts to break up "boring" sections of the video.
Experimental Editing
We experimented the use of some different editing techniques in Final Cut Pro, and this video is the result.
We learnt how to changed the speed of a video clip, how to crop, rotate and scale a video clip, how to create and add colour corrections and how to edit jump shots.
We not only learnt how to use these editing techniques but we learnt why we would use them. For example, to use slow motion to emphasise an action. The use of a black and white colour correction to add to the dull atmosphere of the video content. Using jump cuts to break up "boring" sections of the video.
Friday, 1 November 2013
Thursday, 17 October 2013
Wednesday, 16 October 2013
Wednesday, 9 October 2013
A2 Music Video: Copyright Letter
A2 Music Video
Copyright Letter
In response to the previous email, I have found the record label responsible for the original version of Beggin', so I emailed them.
This is what I sent.
Copyright Letter
In response to the previous email, I have found the record label responsible for the original version of Beggin', so I emailed them.
This is what I sent.
After waiting, I got a reply from Mr Taylor.
This is what it said.
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