A2 Music Video:- Green Screen Practise

A2 Music Video

Green Screen Practise

Here is a short video that we created experimenting on the green screen. We done this because we are considering using the green screen and want to make sure that we know how to use it correctly before we actually use it for our video.

A2 Music Video:- Questionnaire Analysis (Demographics and Psychographics)

A2 Music Video


Questionnaire Analysis (Demographics and Psychographics)


From this, we can see that we will be aiming our video towards the younger generation demographic, such as teenagers and young adults. We have noticed that this age range are more interested in street dance/breakdance and hip hop and R&B, therefore we will be stylizing our video to meet these requirements.

We have also found that a narrative and performance music videos are liked by our audience, therefore we will be including narrative and performance elements in our video. Lastly, we have found our specific target audience, being middle class teenagers, so we will have to aim our video specifically towards them. It is quite difficult to aim a music video at a particular demographic, but perhaps we could ensure that the clothing and style is appropriate to that of the middle class (on the socio economic scale, this would typically be B and C1 social grade).

One of the most preferred attributes of music videos was fast cut editing. Therefore we will try to include quite a bit of editing to please our audience. We have also found that most of our audience watches music videos on YouTube, using a phone, tablet or laptop. This is why we will be uploading our video to YouTube rather than any of the other sites available for video sharing.

We will attempt to aim our music video towards the "Aspirer" psychographic according to the Cross Cultural Consumer Characterisation. These people are typically materialistic, interested in fashion and orientated to extrinsic people. This means that we will include elements of people succeeding in making their lives better through materialistic means.

Demographic Groups

Cross Cultural Consumer Characterisation Psychographics

A2 Music Video: - Mood Board

A2 Music Video:

Mood Board

A2 Music Video: - Questionnaire Results

Questionnaire Results

A2 Music Video: Storyboard Video

A2 Music Video


Storyboard Video


After putting together our storyboard, we decided to make it in to a video in the form a slideshow to display how we would like our video to look so that we can have a better understanding of how we will shoot the video, and we will have a reference we can look at whilst filming.

A2 Music Video: Storyboard Draft

 A2 Music Video:

Storyboard Draft

We used post it notes to create a draft storyboard

We done this by listening to the song and drawing on  post it notes as  to what will happen in that shot, using the music to choreograph how the video will look.

We used post it notes in this way so that we can easily re arrange the order of the video and easily change the post it note if we do not like how it is.

(The order of the post it goes from left to right)

A2 Music Video:- Shooting Schedule

A2 Music Video:-

Shooting Schedule

Shooting Schedule